Mobile-Friendliness… What is It and Why is It Important Anyway?

When building a website for the first time, or deciding between a website or mobile application, the question about mobile-friendliness inevitably arises.  What is mobile friendliness and why is it important anyway?

Mobile friendliness is a version of your website that conforms to a mobile device.  In other words, your website can be optimally viewed on a mobile phone, smartphone or mini-tablet without having to pinch and zoom, or swipe left or right for more viewing.

For example, have you ever visited a website on your mobile phone and noticed that the website’s text is too small to read?  Or have you ever been forced to swipe left or right just to “see the rest of the website or continue reading?  Well, it is not because your mobile phone’s screen is too small, it is because the website does not recognize that it is being displayed on a mobile device, which has different requirements for viewing all together.

1. Mobile Use on the Rise

Mobile use is on the rise and is increasing every month at a phenomenal rate. According to Marketpath, 58% of Americans own a smartphone. Believe it or not there are more smartphones on Earth than there are people!   This means more and more people are viewing your website from a mobile device each month will only increase in the future.  Think about this: 25% of Internet users in the US only access the Internet on a mobile device!

2. Google Loves Mobile

According to Statista, about 91% of Internet users search on Google, as opposed to Bing, Yahoo or any other search engine. Combine that with the fact that Google identifies if a website is mobile friendly and favors it when displaying search results.  So if the biggest search engine loves mobile, you better be mobile-friendly if you want any chance to be found in the first two pages of results.

3. Your Phone is So Personal

Mobile websites are especially crucial for local service-based businesses like locksmith services, for example. When someone has lost their keys and are in need of emergency services like a locksmith, those people will almost certainly go to search for one on their mobile device.  This is the result on your mobile device being so personal and usually at reach.

Google says about 61% of Users are unlikely to return to a mobile-website they had trouble accessing and 40% will simply leave and visit a competitor’s website site instead.

So, if you plan on building or re-designing your website, be sure to consider its mobile friendliness.  To learn more about the advantages of having a mobile-friendly website, contact us here.

Social Media Marketing: The Best Decision You’ll Ever Make for Your Business!

Many people ponder the question “How can I market my business more effectively”? One of the best ways to reach large audiences, at a relatively cost-effective manner is through social media.
But, before you start a social media marketing campaign, you should consider your business’s goals. Starting a social media marketing campaign without a strategy will only end in confusion.
Here are a few questions to ask yourself while defining your social media marketing goals:

  • Who is my target audience?
  • Where does my target audience hang out, or who are their friends?
  • How does my target audience use social media?
  • What message do I want to send my target audience?

One key factor to note is that your type of business will drive your social media marketing strategy, naturally.
For example, a travel agency, can get a lot of value from a strong presence on Instagram or Pinterest because of the pictures of that agency’s destinations. Whereas, a business-to-business (B2B) or service company might find more leverage in Twitter or Linkedin.

With more than 2.5 billion people worldwide active on social media, influencing consumers to purchase specific products or services is no trouble at all and even more effective than television ads! As the number of social media users worldwide continues to grow, all types of companies from small businesses to conglomerates will increasingly find that social networking influences their revenue and sales.

For more information of how you can grow your business with Social Media Marketing, contact us here.